May I introduce myself
Hello There
I've been designing brands and visual systems for over 20 years — and I still think the best design is the kind people don't consciously notice, but immediately trust.
My work sits at the intersection of brand logic, visual precision, and an understanding of how people interact with products. A UX education sharpened that perspective — not as a pivot, but as a deliberate extension of the same question: does it actually work?
— Based in Dresden. Open to remote and commute.
CAPABILITIES
Brand & Identity
Brand Development
Visual Identity
Logo Design
Brand Guidelines
Art Direction
Visual Systems & Design
Graphic & Editorial Design
Illustration
Design Systems
Asset Libraries
Print Production
Product & UX
UI Design
Wireframing
Usability Thinking
Figma
Certificates
Verified
History & Growth
Career Path
2024 – 2025
User-Centered Mindset
CareerFoundry
Remote
Embedded user-centered thinking into the design process through research, prototyping, and usability testing. Replaced assumption-led decisions with validated insights, strengthening clarity, focus, and product relevance.
2020 – 2024
Design at Scale
EMP Merchandising HGmbH (WMG)
Remote, Lingen (Ems)
Drove complex visual and digital concepts in a high-volume e-commerce environment. Took ownership across cross-functional teams, mentored junior designers, and balanced speed, quality, and business goals to deliver consistent design solutions at scale.
2013 – 2020
Brand Building
EMP Merchandising HGmbH (WMG)
Lingen (Ems)
Actively developed and shaped the EMP private label brands over multiple years, evolving from hands-on design into system-driven visual thinking. Built scalable visual languages, fashion collections, and guidelines that defined brand consistency across channels and international markets.
2009 – 2013
Creative Independence
Self-employed
Leipzig Area
Worked independently with clients from concept to final execution. Managed projects end-to-end, from creative direction and design to client communication, timelines, and delivery.
2007 – 2009
Design Direction
University of Applied Science Bremerhaven
Bremerhaven, Bremen
Switched to Digital Media studies to focus deliberately on visual communication, concept development, and digital design. Combined technical and analytical foundations with creative problem-solving, laying the groundwork for a professional career in digital design and visual systems.
2004 – 2006
Precision & Visual Systems
HTW Dresden (University of Applied Science)
Dresden
Studied cartography within a diploma program for three semesters, focusing on geodetic calculations, surveying, geoinformatics, and scientific fundamentals. Working with precise digital map constructions and data-driven visual systems revealed a stronger interest in visual clarity and design, leading to a conscious shift toward Digital Media studies.
2003 – 2004
Technical Thinking
August-von-Parseval BBS
Bitterfeld-Wolfen
Completed a technical education equivalent to a general university entrance qualification. Focus on engineering and science-based subjects such as electrical engineering, statics, materials science (with an emphasis on metalworking), physics, and computer science. This phase marked the transition from hands-on craftsmanship to analytical, scientific thinking.
1995 – 2003
Interior Design Era
various Companies
across Germany
Trained in high-end interior craftsmanship, delivering complex space concepts and on-site execution for banks, universities, and public institutions. Key highlight: historically accurate restoration and interior work for the Federal Administrative Court in Leipzig, combining precision, heritage, and exceptional execution quality.