Create with Intention
I'm Chris,
Art Director & Visual Designer
shaping brands, systems,
and visual worlds.








Fashion & Apparel
Illustration
UX & UI
Graphic Design
A curated look at selected artworks from my textile and apparel design archive – featuring graphic prints, seamless patterns, and bold compositions developed for streetwear, activewear, and lifestyle brands.
Several of these designs have proven to be high-performing, revenue-driving graphics in commercial collections.









* Artworks created by Chris Paff for EMP Merchandising HGmbH, 2013 – 2024 – Artworks and Photos courtesy of EMP Merchandising HGmbH, www.emp.de
What I do
Expertise
Strategy & Concept
Brand Analysis & Visual Audits
Moodboarding & Art Direction
User Research & Personas
Design Thinking Methods
Visual Design
Logo & Brand Identity
Graphic & Editorial Design
UI Design for Web & Apps
Illustration & Iconography
Production
Packaging & Print Production
Prototyping
Photography & Retouching
Asset Libraries & Design Systems
Creative Consulting
Art Direction
Design Workshops
Creative Collaboration
Ongoing Brand Support
The growing Toolbox
Tools & Toys
Visual & Graphic Design



Motion & Editing


3D & Visualization

Ai & Exploration



Experiments & Learning



In short
About me

I’m Chris, Visual Designer & Art Director with over two decades of experience across branding, fashion, and visual culture.
I create bold, intentional design — where strong aesthetics meet clear thinking.
Testimonials
What others say

Christin
Head of Design
EMP
“Chris demonstrated an outstanding combination of creativity, technical know-how, and market insight, consistently delivering high-impact collections tailored to fan communities and current trends.”

Nils
Director of Licensing & Design
EMP
“From day one, Chris brought our brands to life with bold ideas and sharp instincts that turned it into one of our strongest performers.”

Nico
CPO
EMP
“Chris made a lasting impact on our private labels – especially Rock Rebel, where his creative direction played a key role in the brand’s commercial success.”