Create with Intention

meaningful. precise. confident. coherent. built to last.

I'm Chris,

Art Director & Visual Designer

shaping brands, systems,

and visual worlds.

green palm tree under blue sky during daytime
Abstract glass sculpture with rainbow refractions on black.
black and silver camera lens
woman with sunglasses standing outdoor during daytime
person holding yellow sticky notes
man in black and yellow jacket wearing sunglasses
black iPad displaying color gradient
man using MacBook

Fashion & Apparel

Illustration

UX & UI

Graphic Design

A curated look at selected artworks from my textile and apparel design archive – featuring graphic prints, seamless patterns, and bold compositions developed for streetwear, activewear, and lifestyle brands.
Several of these designs have proven to be high-performing, revenue-driving graphics in commercial collections.

* Artworks created by Chris Paff for EMP Merchandising HGmbH, 2013 – 2024 – Artworks and Photos courtesy of EMP Merchandising HGmbH, www.emp.de

What I do

Expertise

Strategy & Concept

Brand Analysis & Visual Audits

Moodboarding & Art Direction

User Research & Personas

Design Thinking Methods

Visual Design

Logo & Brand Identity

Graphic & Editorial Design

UI Design for Web & Apps

Illustration & Iconography

Production

Packaging & Print Production

Prototyping

Photography & Retouching

Asset Libraries & Design Systems

Creative Consulting

Art Direction

Design Workshops

Creative Collaboration

Ongoing Brand Support

The growing Toolbox

Tools & Toys

Visual & Graphic Design

Motion & Editing

3D & Visualization

Ai & Exploration

Experiments & Learning

In short

About me

I’m Chris, Visual Designer & Art Director with over two decades of experience across branding, fashion, and visual culture.


I create bold, intentional design — where strong aesthetics meet clear thinking.

Testimonials

What others say

Christin

Head of Design

EMP

“Chris demonstrated an outstanding combination of creativity, technical know-how, and market insight, consistently delivering high-impact collections tailored to fan communities and current trends.”

Nils

Director of Licensing & Design

EMP

“From day one, Chris brought our brands to life with bold ideas and sharp instincts that turned it into one of our strongest performers.”

Nico

CPO

EMP

“Chris made a lasting impact on our private labels – especially Rock Rebel, where his creative direction played a key role in the brand’s commercial success.”

Let's talk

Get in touch

If you want to get in touch or talk about design, feel free to reach out. I’m always open to a direct conversation


No fuss, no formalities.

Socials

Visual Design • Art Direction

Legal

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